How To Promote Your Construction Company Website – Digitally
Whether you are new to the construction industry, or a well-known veteran of the trade, digital marketing, social media, and website optimization are pivotal to the success of your construction company. The team at Skyfall Blue has helped both multi-million dollar construction companies and newcomers to the construction industry increase profitability, generate new leads and get a solid return on their investment in digital marketing.
What is SEO?
SEO stands for Search Engine Optimization and the basic idea is to increase your search engine results ranking by optimizing your website for a specific keyword or phrase. There are many different things you can do to promote your website through SEO, such as optimizing images for images and making sure the text on your website is optimized for keywords.
When you’re researching SEO strategies, you need to keep these basic guidelines in mind:
Know your audience. Are you building a website for construction companies that have primarily manual labor work or do you have an older demographic that does online searches for “home repair services”? You will need to understand what search terms your audience is searching for, and tailor your website to address those keywords.
How does SEO work?
SEO stands for search engine optimization. It refers to the methods and techniques used to increase a website’s ranking in a search engine’s results.
It is incredibly important to understand SEO. This is the foundation of marketing and provides information that will make it easier to generate leads and customers for your construction company. In order to put together a solid SEO strategy, you will need to master one of the most important elements of digital marketing: content.
Why do you need to learn about content marketing?
A website is only as good as the content that is published on it. In order to build a customer base, you need to educate them, so the vast majority of your customers will find your site by searching on the Internet for a solution to their problem.
The Importance of SEO for Construction Firms
Building a site that is easy for clients to navigate, and easy for search engines to index. These days, construction sites tend to be small, and it’s hard for the average consumer to find what they are looking for. To improve your search engine rankings, you need to have a great site that is easy to navigate. When you do this, you will naturally see a jump in the search engine ranking.
So How Do We Do That?
The right kind of content is what will help you with your SEO. According to SEMrush, most consumers will take two minutes to read text if it is clear, concise, well-written, and easy to understand. As a construction company, you need to write for the average consumer.
Best Practices for Construction Websites
How should a construction company use website optimization to improve their presence in the industry? The Skyfall Blue Team provides insight on how to best position your company on the web:
Don’t neglect your “Landing Pages”
Landing pages are important for any website, however a “landing page” must be distinguished from a “home page”. A landing page is an easy-to-browse, user-friendly page used to capture a visitor’s attention while providing enough information on your company to make an informed decision.
How should you optimize your “landing pages” for search engine results?
Add relevant keywords to your homepage
When creating a navigation page for a website, think about whether or not you are using the most effective methods to guide your visitors through your website.
How to Get Started with Digital Marketing
The following are some of the questions and strategies that will help you generate new construction company leads using digital marketing.
How to Use Your Local News Media For Building a Loyal Customer Base
Do you believe you have the best product in the local market? If so, what do you need to do to get it in front of those who can’t see it?
How to Build Your Construction Company Website
Build an incredible website from the ground up with custom-built applications and features that attract more clients to your website. Learn how to build your website from the ground up.
Call us today for all your construction marketing needs at 613-912-7780 or fill out the form here.
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