Everything You Need To Know About Outsourcing Your Social Media Marketing
Firstly, we have worked with over 500 local Ottawa-based businesses in industries including retail, high tech, hospitality, beauty, fashion, wellness, automotive, medical, construction and more. Our team of experts are eager to work with you. We are your social media marketing experts.
Why you need to outsource it.
Secondly, according to a recent report, 90% of social media managers have no idea what their followers actually look like. If you don’t have the right strategy in place, this can spell trouble for your online business. Outsourcing can provide all the guidance and training you need to get the most out of social media marketing.
What is social media marketing?
Social media marketing (also known as SMM or social media management) is the process of marketing an organization, business, product, or service on social media, usually by interacting with customers. Social media platforms include Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and more.
What are the benefits of outsourcing social media marketing?
- Reduces the work burden of an individual (especially an owner)
- Strengthens business relationships
- Minimizes marketing cost
- Can improve success rates
- Will improve ROI What are the risks of outsourcing social media management?
What type of SM platforms should you be using?
Firstly, the social media landscape has changed a lot in recent years. It used to be that Facebook and Twitter were all we needed to manage the social media of our businesses. Then Facebook became our only social media channel. Nowadays, however, we have social media channels that have their own special features. As well, as we learn more about digital marketing and people’s changing behaviour, we have to evolve the way we leverage these different channels to reach and connect with our audience.
Here’s Why You Shouldn’t Overthink It Today, we know that Facebook has its own platform-specific features like Facebook Page Insights and Instagram Live that can help you market your products and services and drive higher engagement with your audience.
How to find the right person for the job
Secondly, to hire the right person for your needs, it’s all about your experience. Experience can vary across industries, but the general expectation is a minimum of one year of experience. Based on your requirements, you can look for a contractor who has a great mix of experience in different industries to ensure that you’re working with someone who knows how to work in different industries. In the past, we have worked with non-profit, political, retail, and small business owners, which allows us to effectively communicate your message to your target audience. Once you’ve narrowed down your requirement, it’s time to do your research. It’s crucial to establish if the person will be able to work with you to determine what your needs are.
Personalized Service – Why it matters (Step by step guide)
Thirdly, our team will help you identify a solution that works for your specific business. We will consult with you regularly to stay up to date with changes in social media that are affecting your brand or business. We can put you on a monthly retainer plan to maximize your social media exposure, as well as tailor your social media strategy to your specific business.
In summation, Skyfall Blue is your best choice for social media marketing services in Canada.
If you’re ready to jump into social media marketing, contact the team at Skyfall Blue today and let’s get started.