The holidays are fast approaching: Is your social media marketing ready? The good news is the tried-and-tested social media and content marketing methods that work year-round work just as well during the gift-giving season (with a bit of a holiday twist, of course). Here are just a few ways to liven up your social media feed during the colder months:
Tie in some holiday cheer
Visual imagery can go a long way during the holiday season, so freshen up your social media icons with holiday-themed product or service images. Use pictures and descriptive content to demonstrate how your product can be useful during holidays specifically, whether that be how a drink can be used in a wintery cocktail or how snow tires can help a car perform better in cold weather conditions.
Get your audience involved
Yes, the holidays are busy—but who doesn’t love a great (and fun) distraction every now and then? Set up a creative opportunity for your followers to engage and win prizes, such as Starbucks’ now-infamous #RedCupContest for designing their new holiday cups.
Give back to a charitable cause
“‘Tis the season for giving,” as they say, so don’t miss a chance to show your followers how you care about your community. Find a cause that matches your company’s mission and values and show how purchases can help contribute to that need.
Tell your brand story
Everyone loves a heartwarming story around the holidays, so this is the opportune time to share client spotlights and holiday stories your audience can relate with. Or, spotlight an employee with an interesting and relevant story that shows the compassion of your staff.
Share a helpful tip
As always, people love it when you offer a tidbit that will help make their life either—especially during a stressful holiday season. For example: Create holiday gift guides using your products based on different personalities or remind your audience of a product perk they might have forgotten about previously.
Do you need help freshening up your social media for the holidays? Contact Skyfall Blue today to set up a consultation with our social media marketing gurus. For more advice on how to up your online game this holiday season, read our latest blog posts about improving your website design and using these 7 simple hacks to increase your online holiday sales!