In the digital age, the way we search for information is constantly evolving. One of the most significant shifts we’ve seen in recent years is the rise of voice search. With the widespread use of virtual assistants like Siri, Alexa, and Google Assistant, more and more people are using their voices to search for information online. In this blog post, we’ll explore the importance of voice search in 2023 and provide tips on how to optimize your digital marketing strategy to take advantage of this trend.
Understanding Voice Search
Voice search is a technology that allows users to perform searches by speaking into a device, such as a smartphone or a smart speaker. These devices use automatic speech recognition (ASR) systems to convert voice impulses into text, which is then used to perform the search query. The rise of voice search has been fueled by improvements in AI and machine learning, which have made voice recognition systems more accurate and efficient.
The Importance of Voice Search in 2023
Voice search has grown exponentially in recent years. According to a report by DemandSage, voice search has grown 35x since 2008, and today more than 20% of all mobile search queries are voice search queries. This trend is expected to continue, with ComScore predicting that 50% of all searches will be voice searches by 2023.
The rise of voice search has significant implications for digital marketing. Because voice search queries are often more conversational and specific than typed queries, they require a different approach to SEO. Businesses that fail to optimize their websites for voice search risk falling behind in the game.
How to Optimize Your Digital Marketing Strategy for Voice Search
Here are some key strategies to optimize your digital marketing strategy for voice search:
1. Understand Your Customer and Their Behavior
All marketing starts with understanding your customers, and this is even more true when it comes to voice search optimization. You need to understand your customers better than ever if you have to optimize your website and your content for these types of queries. You should know what type of device your customers are using, from where they are searching, their age group, gender, purpose, and intent behind the search, voice assistant they use (i.e. Alexa, Google voice assistant, Siri, Cortana, etc.), and the most important factor in their purchase decisions.
2. Focus on Long-tail and Conversational Keywords
Voice search queries are not like regular search queries. They tend to be more long-term, and much more conversational in nature than a regular Google search query. So in order to optimize your content for such queries, you need to focus on long-tail keywords and conversational keywords while creating your content.
3. Create More User-specific Content
One of the key differentiators between normal search and voice search is personalization. Not only do the searchers ask their queries in a more personal manner, but the search engine (or voice assistant) also tries to answer them on the basis of their preferences and personal needs. In such a situation, if you want to succeed with voice search, then you need to create more and more personalized and user-specific content.
4. Prioritize Local SEO
Voice search queries are often quite local-focused in nature (i.e. best Italian restaurants near me, movies running in theaters near me, etc). Therefore, optimizing your website for local SEO can help you rank higher in voice search results.
The rise of voice search represents a significant shift in the way people search for information online. By understanding this trend and optimizing your digital marketing strategy accordingly, you can stay ahead of the curve and ensure that your business is found by voice search users.
Ready to optimize your digital marketing strategy for voice search? Contact Skyfall Blue, a leading digital marketing agency, to create a winning digital marketing strategy tailored to your business needs.