Digital Marketing: The Future of Marketing for Your Small Business
SKYFALL BLUE digital marketing focuses on SEO and social media strategies to increase ad click-through and conversion rates to increase your customer base.
What is Digital Marketing?
Let’s use a common example. A local car dealership sees an increase in interest in their business when they started running an Instagram contest and posting in hashtags relevant to the contest. The Facebook posts and website ads look fantastic, and the post gets a lot of engagement. That increased interest could lead to people becoming customers in the long run, as well as seeing increased leads. What we are seeing in the auto industry is that digital marketing works! Well, you can consider this a secret. Why can’t local car dealerships use online marketing to their advantage? Simple. They don’t know how to use it. So, that’s where SKYFALL BLUE comes in.
Why it is Important?
The research conducted by Forbes on digital marketing highlights the importance of digital marketing for small businesses. The research revealed that businesses with even modest digital budgets were finding success in their efforts at a rate above 70 percent. Moreover, 95 percent of small businesses reported that digital marketing had a positive impact on their sales.
In line with this research, small business directories are still becoming more important, as well as those that have an online presence. The study revealed that 70 percent of businesses with no online presence had performed digital marketing campaigns. Furthermore, 76 percent of businesses with marketing campaigns had the highest level of revenue.
How to Measure Your ROI
Unlike other types of marketing, the ROI on advertising is directly related to your marketing goals. Most advertisers can quickly estimate their return on investment, but the SMB’s needs to create solid, measurable objectives and clearly track and measure results. Creating content with SEO in mind. Search Engine Optimization is a new way of online marketing to improve your website’s rank on the search engine results page (SERP). By creating well-written and keyword-optimized content, you can increase your website’s visibility and rank higher. What is Live Chat? If you want to make your customers feel like the only person on your website, then they need to communicate with you using a live chat service.
How to Grow Your Customer Base
Online marketing platforms can take your business from mediocre to superstar! We explain how to grow your customer base and create loyal customers using advanced digital marketing tactics. Instant Growth in Your Digital Marketing Campaign Video is the new trend in online marketing platforms that will immediately grow your business by 20 percent. The New Age of Social Media Marketing Social media marketing has improved dramatically. Create a social media marketing strategy and watch your business grow! SMM (Social Media Marketing) The best SMM strategy to build long-term customer loyalty. Get exclusive access to emerging trends in this fast-moving social media marketing arena.
The Future of Marketing
It was recently predicted that the average American spends more than 16 hours a day in front of a screen. We’re looking at another dangerous, addictive addiction. Thankfully, with the help of modern digital marketing, we can cut back. Digital marketing has become a necessity. Aside from a truly comprehensive strategy, it can help you better understand your customer’s interests and needs. It can also make your ad content more relevant to the potential buyer’s interests. Besides expanding your customer base, digital marketing can help you in three other ways. Driving Online Sales Sure, most online retailers still believe that the digital experience is a non-sales activity.
However, it can help you in terms of generating traffic and allowing you to track each customer’s purchase.
Call us today for all your marketing needs at 613-912-7780 or fill out the form here.
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