It’s only natural that Ottawa, the political and technological hub of Canada, leads the pack when it comes to social media networking. Take, for example, Ottawa recently hosting Canada’s first-ever social media and networking conference for parenting bloggers (open to all bloggers). More and more local businesses are looking to social media to connect with their consumer audience and personalize the brand experience. 5 Social Media Savvy Companies in #Ottawa
We thought we’d profile a handful of Ottawa social media superstars. Here are five local companies that are turning up heat online:
This Ottawa-based company “eco department store” encourages consumers to “explore a better way” by offering sustainable and organic products for the entire family. Terra20’s Twitter and Facebook posts educate consumers on environmental issues and offer eco-friendly activities for families. Terra20 products are available for purchase on the Terra 20 website, with item suggestions based on your unique needs. The company also provides channels to learn about its passions through the Terra20 company blog or Google+ account.
Open since 2006, this vintage-inspired clothing boutique recently expanded to include a Toronto location. You can find the made-in-Canada clothing pieces in any of the company’s three boutiques, or for purchase online. Besides sharing items for sale, fashion inspiration and shop news via Facebook, Instagram and Pinterest, Victoire also connects with consumers via a “Notre Victoire” blog on their website and a “Shop Talk” video series on Vimeo.
As a local travel agency, TurnipSeed Travel specializes in traveling on a budget. You can find penny-pinching travel tips and various reviews on the company’s website, blog, Facebook, Twitter, Pinterest, Google+, YouTube and LinkedIn accounts. The company also accepts guest blogs and other partnership opportunities, providing value for readers and travelers.
Thyme & Again
A “creative catering and take home food” shop, Thyme & Again shares recipes, photos, events and news via their blog, Twitter, and Facebook. The company is highly engaged in local causes (such as the Great Bowls of Fire! fundraiser for the Ottawa Food Bank). Their website showcases seasonal menus, catering menus and photo samples of their savory dishes.
Restaurants, food shops and food trucks have many different social media channels at their fingertips to connect and engage loyal customers. This “boulangerie” bakery favorite is extremely active on Twitter and Facebook, showcasing mouth-watering photos and descriptions of bakery goods. You can also find the Art-is-in bakery on Foursquare, Yelp and TripAdvisor.
Which local businesses do you think are creatively engaging with their customers? Comment, and let us know!
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