“46% of all Google searches are seeking local information” – Hubspot
Do you want to optimize your website to increase traffic, leads and brand awareness from a local search? Then you need to invest in Local SEO. Local Search Engine Optimization is the digital method of specifically targeting people that are geographically local to your brand. Local SEO works wonderfully for smaller sized companies or companies that are geographically focused and eager to grow locally. Local SEO has proven to be a very viable and useful marketing tactic to fill up the sales funnel. The benefits of local SEO include:
- Local clients are easier to reach
- Local clients are cheaper to reach
- They are often more loyal and have higher retention rates
- Local clients are highly likely to provide positive reviews and referrals
By adding local SEO to your digital marketing strategy, you will begin to appear in local SEO search results. For example, if someone searches “IT Services Ottawa” or “Managed Service provider near me”, you will appear on their search results.
“Local searches result in purchases 28% of the time”. (Source: Joel House Search Media)
The first step in is to set up your business through a Google My Business Account – this means you have claimed and located your business online, and verified it, so that you become more searchable.
Other steps to optimize your business locally is through specific keyword research, online mentions, strong reviews, website optimization and local link building. Finding local keywords and building NAP (Name, Address and Phone Number) citations are essential in building local SEO. In research completed on the most competitive keywords for Managed Service Providers, the recurring keywords were CITY NAME “IT services” and “Managed IT” CITY NAME. I.e., Toronto IT Services and Managed IT Toronto.
You want people to land on your website, or your landing pages, that actually need your services. Local SEO help you be found by real potential clients fast.
Website Search Engine Optimization
Did you know that almost all users who search online, using Google, only look at the first page of results? That means that if your website is not showing up on the first page of Google, your potential customers are choosing your competitors first. We can help put your business website on that first page and ahead of your competitors through our website search engine optimization services, driving traffic to your website that is targeted and lead oriented. One of the most effective ways to grow your business is to focus on search engine marketing through high quality content and search terms on a responsive and user friendly website. An average of 83% of traffic from search engines come from SEO. Your website is your most valuable internet marketing tool and we can help people find your website easily, and then secure them as clients.
Our SEO tools include effective copywriting for all your website pages, sitemap creations, effective meta keywords, backlinks, alternate image text, and descriptions for your site.
Search Engine Marketing Option 1
Pay per click
There are two primary ways to market your business online. In this Pay Per Click method, our team will run search engine marketing retargeting, social advertising campaigns, Google Adwords, Yahoo Marketing Solutions and Microsoft’s adventure pay per click services to ensure that your website is as competitive in the search engine placements as it is in the real world. Whether you are using pay per click or organic search engine optimization services, it can take a few months to get your listing at the top of Google.
Search Engine Marketing Option 2
Organic Search Engine Optimization Services
The second method to market your business is through organic search engine optimization. This approach involved reporting on current searches within your target market and determining where your competitors are in the keyword search results, then ensuring that the text on your website is both inline with what people are typing into search engines AND aligned with your business itself. Through deeds of working with keyword analysis, we know how to get a return on your investment when it comes to search engine optimization. In fact, we integrate SEO with website design and web services packages, and ensure that Google analytics, Google webmaster tool and other SEO tools are activated on your website.
Are you ready to improve your website functionality and accessibility? Call or email us today for a free no obligation demo of how we can change your search engine placement in a matter of minutes with our website marketing service and part of our website management services.