No budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being frugal with marketing doesn’t necessarily have to translate to being boring or having your efforts fade altogether. There are plenty of ways for your…
read moreAs social media marketers, our job is to essentially live on Facebook, Twitter, Instagram and LinkedIn – to name a few. And much like any other significant relationship in our lives, our bond with social comes with highs, lows and everything in between. So instead of trying to explain it, we’ll let the tweets do…
read moreSo you’ve created a social media strategy, spent time creating content and have put it into action. Your platforms look great, you’re getting likes and comments on your posts and you’ve noticed your follower count start to grow – but how can you recognize if your efforts are paying off and actually helping your business?…
read moreMeet our visionary founder, Fadi Ghaby! Engineer turned entrepreneur, Fadi has 20+ years in retail and high-tech management. Award-winning and passionate, he excels as a strategist, emphasizing innovation and customer satisfaction. A family man with a packed schedule, Fadi guides his team and rises at 3:30 am. E-mails flow as he hits the treadmill before…
read moreEvery new year, we ask our clients, and our team, to take a long and hard look back at their social media from the previous year and write down successes, gaps and failures. From campaigns that never made a mark to posts that didn’t keep up with the changing face of the brand, your social…
read moreDo you manage or own a construction company? Does everyone keep telling you that you need to be on social media? Are you resistant to jumping aboard the social media train? We get it. The last year we posted an Once you have the basics completed and your new Facebook page is up and…
read moreHaving a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering. What is a social media strategy? A social media marketing strategy is simply…
read moreCaught up in holidays parties, cocktails, and shopping chaos? Maybe you forgot to strategize a legendary holiday marketing campaign on social media. It's okay; today is December 10th, giving you 15 more days until Christmas. Your audience, likely on vacation, is scrolling on their phones, eager for promotions. Studies show nearly 70% of shoppers start…
read moreIf you haven’t already started to think about your holiday marketing strategy for your business. There is no time like the present to get dreaming. The holidays offer a unique opportunity for social media marketers and businesses. Capitalize on the consumer's expectation for promotions and the consumer's increased time online (thanks to vacation and constant…
read moreRecent studies from the Construction Marketing Association show that over 97% of construction professionals are actively engaging on social media. Why? To build credibility, increase brand awareness and enhance client loyalty. How they are actually doing it - and doing it successfully - is a whole other topic. We dug deep into cyberspace to uncover…
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