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Social Media

What is Your 2020 Social Media Marketing Strategy?
social media marketing strategy

What is Your 2020 Social Media Marketing Strategy?

Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.    What is a social media marketing strategy? A social media marketing strategy is…

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What is Influencer Marketing?

What is Influencer Marketing?

Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now

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What is Viral Marketing?
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What is Viral Marketing?

By now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However, going “viral” is not only a pop culture phrase—it’s a strategic marketing method.   What is viral marketing? Viral marketing is a marketing…

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What is Content Marketing?
content marketing

What is Content Marketing?

Simply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…

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5 Ways to Be Social on Social Media
social media marketing

5 Ways to Be Social on Social Media

Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…

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Top 10 Holiday Marketing Ideas for Small Businesses
Top 10 Holiday Marketing Ideas for Small Businesses

Top 10 Holiday Marketing Ideas for Small Businesses

Christmas music is playing, snow is falling and consumers are opening their pocketbooks just a little bit wider this month. However, small and local businesses have to compete with big box and online retailers (along with competitors) to sell seasonal wares.   As a small business, you have several marketing tools at your disposal to…

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5 Expert Tips on Managing Your Social Media This Summer
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5 Expert Tips on Managing Your Social Media This Summer

We get it. With the distraction of the long-awaited summertime sunshine, it can become easy to let your daily social media schedule slip away in search of some well deserved rest and relaxation. For many businesses, summertime represents a slow season, and the slow down in customer orders may convince you that you can abandon…

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Top 6 Qualities of an Incredible Social Media Team
social media team

Top 6 Qualities of an Incredible Social Media Team

Top 6 Qualities of an Incredible Social Media Team We all know the incredible marketing power you can wield with

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How Marketing Supports Business Development
How Marketing Supports Business Development

How Marketing Supports Business Development

How Marketing Supports Business Development Unfortunately, your prospective customers don’t just find your website and click “buy.” Today’s consumer spends time researching your company and product before even making contact, which may mean many touchpoints with sales and marketing efforts before a purchase is made (according to many experts, it

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2048 1325 SkyFall Blue Ottawa. Website design and digital marketing