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Marketing

7 Big Branding Mistakes Your Small Business is Making
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7 Big Branding Mistakes Your Small Business is Making

7 Big Branding Mistakes Your Small Business is Making If you’re a Canadian small business owner, you have an

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Quick Tips to Sell More Products on Your Website
Blog writing digital marketing

Quick Tips to Sell More Products on Your Website

You perfect your product offerings, stock up on supplies and launch an awesome corporate website…and then nothing happens. Why aren’t your products flying off the shelves? We’ve all experienced a sales slump, whether it’s after launching a new product or even after establishing your product and brand identity. Whatever you do, don’t give up hope:…

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Top 10 Ways to Market Your Small Business Online
Blog writing digital marketing

Top 10 Ways to Market Your Small Business Online

If you’re a small business, odds are you’re also dealing with a small budget (and staff). It may feel like an uphill battle to gain customers and grow your business at the grassroots level. How are people going to find your business? How do you nurture a loyal client base? The good news is you…

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Social Media Etiquette – The Top 5 Rules of Engagement
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Social Media Etiquette – The Top 5 Rules of Engagement

You might or might not be surprised to find that in today’s digital era, etiquette extends past business dinners and weddings, to

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5 Common Mistakes Entrepreneurs Make When Starting Out

5 Common Mistakes Entrepreneurs Make When Starting Out

When starting a business for your first time, you’re going to make mistakes— and that’s okay. Some, however, are not excusable.  Here’s a list of some of the most commonly made avoidable mistakes entrepreneurs make when starting out, and some solutions on how to avoid them. 5 Common Yet Avoidable Mistakes Entrepreneurs Make When Starting Out…

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THE #SELFIE TWEET THAT MADE ELLEN MORE POPULAR THAN OBAMA
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THE #SELFIE TWEET THAT MADE ELLEN MORE POPULAR THAN OBAMA

Moments before “12 Years a Slave” won the best picture Oscar at the 86th Academy Awards on Sunday night, making it a landmark win as this is the first time Hollywood awarded its top honour to the work of a black director (a victory long deferred really), the Oscars made another history. Well, at least…

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3 Simple Ways to Stand Out in Online Media

3 Simple Ways to Stand Out in Online Media

Recent statistics show the average consumer receives up to 5,000 promotional messages per day, alongside other stimuli. Facebook, Twitter, LinkedIn, Pinterest, text messages, e-mails, voicemails…and the list goes on. Whether you’re a small business owner or a retail marketer, how will your savvy marketing stand out in a world saturated with over-communication? 3 Simple Ways…

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SOCIAL MEDIA 101: SKYFALL BLUE STYLE

SOCIAL MEDIA 101: SKYFALL BLUE STYLE

SOCIAL MEDIA 101: SKYFALL BLUE There has been any time in history than today that people all over the world are connected. Whereas it used to take weeks to months for a telegram to reach the other side of the globe, an instant SMS doesn’t even take a fraction of a second to reach its…

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