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Marketing

Marketing your business can be a challenge. With the right strategy and tools, however, you can reach your target market and make the most of your marketing efforts. Our WordPress marketing solutions provide you with the resources and expertise you need to drive success for your business.

How To Keep Productivity Levels High When Working From Home
How To Keep Productivity Levels High When Working From Home

How To Keep Productivity Levels High When Working From Home

The ongoing pandemic has changed how many of us work, with a large percentage of Canadians now making use of their homes as offices. While working from home can provide a welcome respite from elements like long commutes, having to pack a lunch or stressful situations with colleagues, it also comes with its own set…

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Ways to Stay Creative When Your Marketing Spend Is On Hold
Ways to Stay Creative When Your Marketing Spend Is On Hold

Ways to Stay Creative When Your Marketing Spend Is On Hold

No budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being frugal with marketing doesn’t necessarily have to translate to being boring or having your efforts fade altogether. There are plenty of ways for your…

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Meet Fadi Ghaby, Skyfall Blue’s Founder and CEO
Fadi Ghaby, Skyfall Blue’s Founder and CEO

Meet Fadi Ghaby, Skyfall Blue’s Founder and CEO

Meet our visionary founder, Fadi Ghaby! Engineer turned entrepreneur, Fadi has 20+ years in retail and high-tech management. Award-winning and passionate, he excels as a strategist, emphasizing innovation and customer satisfaction. A family man with a packed schedule, Fadi guides his team and rises at 3:30 am. E-mails flow as he hits the treadmill before…

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8 Secrets to Mastering Your Social Media Strategy in 2020
8 Secrets to Mastering Your Social Media in 2020

8 Secrets to Mastering Your Social Media Strategy in 2020

Every new year, we ask our clients, and our team, to take a long and hard look back at their social media from the previous year and write down successes, gaps and failures. From campaigns that never made a mark to posts that didn’t keep up with the changing face of the brand, your social…

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How to Create a Legendary Social Media Marketing Campaign for the Holidays
How to Create a Legendary Social Media Marketing Campaign for the Holidays

How to Create a Legendary Social Media Marketing Campaign for the Holidays

Caught up in holidays parties, cocktails, and shopping chaos? Maybe you forgot to strategize a legendary holiday marketing campaign on social media. It's okay; today is December 10th, giving you 15 more days until Christmas. Your audience, likely on vacation, is scrolling on their phones, eager for promotions. Studies show nearly 70% of shoppers start…

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Tips for Improving Your Social Media Security
Tips for Keeping Your Social Media Secure

Tips for Improving Your Social Media Security

Are you paranoid about the safety of your images, content, friend lists, and social media security on your accounts? Today, some people manage 1-5 personal accounts (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and 1-5 business accounts, sharing a wealth of personal and professional information. It's crucial to follow basic security rules to safeguard your information and…

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11 Important Marketing Terms You Should Know
11 Important Marketing Terms You Should Know

11 Important Marketing Terms You Should Know

 The world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for…

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Five Simple Ways to Capture E-mail Leads
Five Simple Ways to Capture E-mail Leads

Five Simple Ways to Capture E-mail Leads

Five Simple Ways to Capture E-mail Leads  To make sure that you don’t scare off your potential clients in the same way, the Skyfall Blue team has put together some of our favourite simple and effective tips for capturing new e-mail leads.   We’ve all been there – you land on a webpage, only to be…

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5 Characteristics of Successful Marketers
5 Characteristics of Successful Marketers

5 Characteristics of Successful Marketers

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

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