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Stacey

Are Your Social Media Posts Actually Helping Your Business?
Are Your Social Media Posts Actually Helping Your Business?

Are Your Social Media Posts Actually Helping Your Business?

So you’ve created a social media strategy, spent time creating content and have put it into action. Your platforms look great, you’re getting likes and comments on your posts and you’ve noticed your follower count start to grow – but how can you recognize if your efforts are paying off and actually helping your business?…

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Meet Fadi Ghaby, Skyfall Blue’s Founder and CEO
Fadi Ghaby, Skyfall Blue’s Founder and CEO

Meet Fadi Ghaby, Skyfall Blue’s Founder and CEO

Meet our visionary founder, Fadi Ghaby! Engineer turned entrepreneur, Fadi has 20+ years in retail and high-tech management. Award-winning and passionate, he excels as a strategist, emphasizing innovation and customer satisfaction. A family man with a packed schedule, Fadi guides his team and rises at 3:30 am. E-mails flow as he hits the treadmill before…

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8 Secrets to Mastering Your Social Media Strategy in 2020
8 Secrets to Mastering Your Social Media in 2020

8 Secrets to Mastering Your Social Media Strategy in 2020

Every new year, we ask our clients, and our team, to take a long and hard look back at their social media from the previous year and write down successes, gaps and failures. From campaigns that never made a mark to posts that didn’t keep up with the changing face of the brand, your social…

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Facebook 101 for Construction Companies
Facebook 101 for Construction Companies

Facebook 101 for Construction Companies

Do you manage or own a construction company?  Does everyone keep telling you that you need to be on social media?  Are you resistant to jumping aboard the social media train?  We get it. The last year we posted an   Once you have the basics completed and your new Facebook page is up and…

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What is Your 2020 Social Media Marketing Strategy?
social media strategy

What is Your 2020 Social Media Marketing Strategy?

Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.    What is a social media strategy? A social media marketing strategy is simply…

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The 3 Best Social Media Holiday Marketing Campaigns EVER
The 3 Best Social Media Holiday Marketing Campaigns EVER

The 3 Best Social Media Holiday Marketing Campaigns EVER

If you haven’t already started to think about your holiday marketing strategy for your business. There is no time like the present to get dreaming. The holidays offer a unique opportunity for social media marketers and businesses. Capitalize on the consumer's expectation for promotions and the consumer's increased time online (thanks to vacation and constant…

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These Construction Companies are Dominating Social Media
These Construction Companies are Dominating Social Media ... Click Here to See How

These Construction Companies are Dominating Social Media

Recent studies from the Construction Marketing Association show that over 97% of construction professionals are actively engaging on social media. Why? To build credibility, increase brand awareness and enhance client loyalty. How they are actually doing it - and doing it successfully - is a whole other topic. We dug deep into cyberspace to uncover…

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Tips for Improving Your Social Media Security
Tips for Keeping Your Social Media Secure

Tips for Improving Your Social Media Security

Are you paranoid about the safety of your images, content, friend lists, and social media security on your accounts? Today, some people manage 1-5 personal accounts (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and 1-5 business accounts, sharing a wealth of personal and professional information. It's crucial to follow basic security rules to safeguard your information and…

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Are Hashtags Still a Thing?
Are Hashtags Still a Thing?

Are Hashtags Still a Thing?

Are Hashtags Still a Thing?  When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively  today, and the depth of their…

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11 Important Marketing Terms You Should Know
11 Important Marketing Terms You Should Know

11 Important Marketing Terms You Should Know

 The world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for…

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