Spring has finally arrived, and while some of us are diving deep into the dust bunnies around our homes, the most successful entrepreneurs and business owners are busy decluttering their businesses. With the sun shining and the summer approaching, this is the best time of the year to step back, sit down, and take a…
read moreThere’s a strong chance you already follow a few lifestyle bloggers on Twitter or Instagram. They take beautiful artistic photographs of food, fashion, events, and generally make life look pretty darn great. Following a blogger who is based in your city is a great way to get to know what is happening in town, and…
read moreTop 6 Qualities of an Incredible Social Media Team We all know the incredible marketing power you can wield with
read moreParenting is tough! You have to be a multitasking-extraordinaire to make sure you get everything done in a day. And if you have kids of different ages with varying interests, keeping them all happy can be a nightmare! That’s why we’re bringing you eight of the best online resources for Ottawa parents -- perfect for…
read more6 Facts That Show How Improving Customer Loyalty Will Grow Your Business Often the most overlooked—and most important!—market for a business is existing customers. Sure, you want to attract new leads, but you’ll want to put equal effort into customer retention as you do customer acquisition. Why is that? Put simply, it’s cheaper and easier to…
read moreHow Marketing Supports Business Development Unfortunately, your prospective customers don’t just find your website and click “buy.” Today’s consumer spends time researching your company and product before even making contact, which may mean many touchpoints with sales and marketing efforts before a purchase is made (according to many experts, it
read moreWith the proliferation of the internet as a source of leads, businesses both big and small have rushed to set up their own websites to attract potential customers. However, many businesses don’t understand that having an online presence simply for the sake of having one can actually do more harm than good and very important…
read moreSocial media marketing has been a definite buzzword for the past few years, but what is it really? Social media marketing at its core is
read moreCan your customers easily search for and find your website? If not, it may be time to up your search engine optimization (SEO) game. A beautifully-designed website functions as no more than a fancy—and expensive—brochure that few see without having SEO strategies built into its framework. One of the mistakes many companies make is to…
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