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Yearly Archives :

2020

Which Social Media Platform is Best for My Business?
Which Social Media Platform is Best for My Business?

Which Social Media Platform is Best for My Business?

There’s no escaping social media these days. If you want your business to succeed in the modern world then you need to be putting in the work online to reach more customers and elevate your exposure. The question is, which social media platform is best for your business? With so many different platforms to choose…

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Five Key Elements of a High-Performing Website
dreamscape landscaping business development

Five Key Elements of a High-Performing Website

Wondering why your website isn’t bringing in the same amount of leads as you expected? Creating one isn’t necessarily as simple as you think! While sites like

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How To Knock Your Real Estate Social Media Game Out Of The Park
How To Knock Your Real Estate Social Media Game Out Of The Park

How To Knock Your Real Estate Social Media Game Out Of The Park

Real estate is a tough business! With so many agents and brokers licensed to work in the red-hot Canadian property market, competition is stiff. Standing out from your seemingly endless stream of competitors isn’t an easy feat. Since day 1, Skyfall Blue has worked with some of the biggest and brightest names in Ottawa real…

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Instagram Stories 101 – How to Get Started with Instagram’s Most Popular Feature

Instagram Stories 101 – How to Get Started with Instagram’s Most Popular Feature

Have you heard about Instagram Stories? Perhaps you already enjoy watching other people’s Stories but have no idea how to create your own. Maybe you would like to make your Stories more fun and engaging but you don’t know how. Or perhaps you have no idea what we’re talking about! In this TechCrunch reported that…

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5 Social Media Myths You Can Forget About ASAP
5 Social Media Myths You Can Forget About ASAP

5 Social Media Myths You Can Forget About ASAP

With so much chatter coming at you in all directions about what to do and what not to do on social media, it’s easy for anybody to get overwhelmed – even the pros! Best practices across each

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How To Keep Productivity Levels High When Working From Home
How To Keep Productivity Levels High When Working From Home

How To Keep Productivity Levels High When Working From Home

The ongoing pandemic has changed how many of us work, with a large percentage of Canadians now making use of their homes as offices. While working from home can provide a welcome respite from elements like long commutes, having to pack a lunch or stressful situations with colleagues, it also comes with its own set…

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How To Use Instagram Stories To Engage Your Business’ Audience
How To Use Instagram Stories To Engage Your Business' Audience

How To Use Instagram Stories To Engage Your Business’ Audience

Almost every time we suggest that one of our clients uses Instagram to reach a wider audience and grow their business, we’re met with the same types of answers: “What we do isn’t interesting enough for Instagram” or “nobody will follow us, we’re just an XYZ company”.  Instagram isn’t just for big brands or fashion…

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Ways to Stay Creative When Your Marketing Spend Is On Hold
Ways to Stay Creative When Your Marketing Spend Is On Hold

Ways to Stay Creative When Your Marketing Spend Is On Hold

No budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being frugal with marketing doesn’t necessarily have to translate to being boring or having your efforts fade altogether. There are plenty of ways for your…

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10 Tweets That Sum Up Our Relationship to Social Media (#3 is Outrageous!)
10 Tweets That Sum Up Our Relationship to Social Media (#3 is Outrageous!)

10 Tweets That Sum Up Our Relationship to Social Media (#3 is Outrageous!)

As social media marketers, our job is to essentially live on Facebook, Twitter, Instagram and LinkedIn – to name a few. And much like any other significant relationship in our lives, our bond with social comes with highs, lows and everything in between.  So instead of trying to explain it, we’ll let the tweets do…

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Are Your Social Media Posts Actually Helping Your Business?
Are Your Social Media Posts Actually Helping Your Business?

Are Your Social Media Posts Actually Helping Your Business?

So you’ve created a social media strategy, spent time creating content and have put it into action. Your platforms look great, you’re getting likes and comments on your posts and you’ve noticed your follower count start to grow – but how can you recognize if your efforts are paying off and actually helping your business?…

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