Caught up in holidays parties, cocktails, and shopping chaos? Maybe you forgot to strategize a legendary holiday marketing campaign on social media. It's okay; today is December 10th, giving you 15 more days until Christmas. Your audience, likely on vacation, is scrolling on their phones, eager for promotions. Studies show nearly 70% of shoppers start…
read moreIf you haven’t already started to think about your holiday marketing strategy for your business. There is no time like the present to get dreaming. The holidays offer a unique opportunity for social media marketers and businesses. Capitalize on the consumer's expectation for promotions and the consumer's increased time online (thanks to vacation and constant…
read moreRecent studies from the Construction Marketing Association show that over 97% of construction professionals are actively engaging on social media. Why? To build credibility, increase brand awareness and enhance client loyalty. How they are actually doing it - and doing it successfully - is a whole other topic. We dug deep into cyberspace to uncover…
read moreAre you paranoid about the safety of your images, content, friend lists, and social media security on your accounts? Today, some people manage 1-5 personal accounts (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and 1-5 business accounts, sharing a wealth of personal and professional information. It's crucial to follow basic security rules to safeguard your information and…
read moreAre Hashtags Still a Thing? When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively today, and the depth of their…
read moreThe world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for…
read more. Wondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep…
read moreFive Simple Ways to Capture E-mail Leads To make sure that you don’t scare off your potential clients in the same way, the Skyfall Blue team has put together some of our favourite simple and effective tips for capturing new e-mail leads. We’ve all been there – you land on a webpage, only to be…
read moreMeet our Team! Introducing...Clara Young! Clara is relatively new to the Skyfall Blue team but she has come in as a social media marketing consultant and has rocked so many of our client portfolios that we hope she sticks around for a long long time. We sat down with Clara Young to ask her a…
read moreJoselin Green has been a staple of the Skyfall Blue team for years, and we would not be where we were without her persistence and patience when it comes to social media implementation and graphic design. As our key social media strategist, she manages the nitty gritty backend work for many of our biggest clients…
read more
