The advent of social media is tremendous. Considering the statistical data, a whopping half of the world’s population are active on social media and it is, therefore, not an area that can be ignored. Most people use social media to share pictures, videos and other information with their friends and family. And, most importantly, social media is an avenue where people go to follow brands, read and / or write product and service reviews and acquire information on the like.
It is unfortunate, though, that many businesses are reluctant to invest in social media marketing. They ultimately miss out on many business opportunities such as creating a two-way conversation with their customers, as a result.