One of the most important aspects of public relations is trust. Trust cannot be acquired overnight but, rather, earned over time and is built predominately through authenticity and consistency.
For this reason, it is imperative that your business’ public relations be managed wisely and effectively, from the beginning, to ensure that brand trust is established amongst your customers. Additionally, public relations management through digital media, specifically, has become increasingly vital to brand success, growth and competitiveness.
With a digitally savvy public relations plan comes trusting customers, brand loyalty and, therefore, sustained or greater revenue and profit for your business.